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2020/03/20

TV commercials will spread to OTT (streaming media)

TV commercials will spread to OTT (streaming media)

OTT (OTT) media services include Netflix, Hulu, Sling TV, etc. Although many of them do not have advertising options (such as Netflix), others (including Hulu and Sling) allow TV advertisers to diversify and supplement fragmented TV market purchases.

2020/03/20

Leading healthcare marketing in 2020

Leading healthcare marketing in 2020

The predictions of these healthcare markets may seem daunting, but overall, the future of healthcare is bright. As long as you decide to use them wisely, there will be constantly new ways to reach patients.

2020/03/20

Google will prioritize websites that are faster and more mobile

Google will prioritize websites that are faster and more mobile

Google makes thousands of changes to its algorithm every year. In other words, the way it prioritizes certain search results over others is constantly changing. However, most of these changes are minor and largely unnoticed.

2020/03/20

New participants will participate in health plan marketing

New participants will participate in health plan marketing

The marketing of health programs continues to grow, with many new participants competing to participate in the Medicare Advantage program. Many healthcare professionals are looking for ways to redirect elderly people towards the correct direction of Medicare Advantage programs, in order to increase the number of people aged 65 and above within the organization.

2020/03/20

Your reputation will be more important than ever before

Your reputation will be more important than ever before

According to various sources and studies, approximately 80-90% of patients now check with doctors online before making phone appointments. This includes professional practice, and even patients have received recommendations from other doctors.

2020/03/20

Large group practice will leverage marketing opportunities

Large group practice will leverage marketing opportunities

Under the leadership of professional management personnel, large groups will view marketing as an important opportunity to establish market share while competitors take a nap. This is especially true when smaller organizations have adapted to their existing market share, especially when competitors threaten their business and neglect building fault protection to maintain stable patient numbers.

2020/03/20

Multicultural marketing will differentiate some practices

Multicultural marketing will differentiate some practices

As healthcare institutions discover new opportunities to stand out and increase market share, multicultural marketing will continue to develop. In order to truly obtain the correct demographic information in the right place, savvy marketers will rely on research to determine where people are and the types of messages they are most likely to respond to.

2020/03/20

Telemedicine will become a strategic arms race

Telemedicine will become a strategic arms race

A larger healthcare system will learn to leverage the power of telemedicine for all patients. The leading telemedicine service provider Teladoc Health saw an 80% increase in traffic last year, reaching 2.6 million by 2018, and this number continues to grow.

2020/03/20

Retail will continue to transform the healthcare sector

Retail will continue to transform the healthcare sector

Under the leadership of CVS, retail chains are constantly changing the overall landscape of healthcare business. This medical model has some obvious advantages. Firstly and most obviously, the time and location of these retail clinics are very convenient. By 2021, there will be 1500 new CVS clinics opening, and hospitals and many types of practices (especially emergency and primary care) can expect more competition.

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