According to a variety of sources and studies, around 80-90% of patients now check out their doctors online before calling for an appointment. This includes specialty practices—even patients have received referrals from other doctors.
Today’s patients are curious and concerned about who their doctor will be. A doctor’s referral means a lot, but it can pale in comparison to a fellow patient’s horror story about an appointment gone wrong. Even seemingly small details about things like billing, wait times, or the cleanliness of the facility can leave a prospective patient searching for options and asking for secondary referrals, “just in case.”
The importance of reputation management continues to grow in 2020. It’s a good idea to find a team to handle reputation management so you can boost positive reviews while destabilizing the presence of negative reviews for your practice or hospital. As a starting point for reputation management, just remember: it never hurts to ask for a review from a satisfied patient.