Health plan marketing continues to grow, and many new players are racing to participate in Medicare Advantage programs. Many healthcare practitioners are finding ways to point seniors in the direction of the right Medicare Advantage plan to keep more people over the age of 65 within the organization.
RELATED: How to Market to Medicare Advantage Plan Patients
On the other hand, high deductible insurance plans remain a factor of life. That’s why many healthcare providers will find ways to make payments easier for struggling families. Shifting billing structures and providing clear payment options is a sure way to differentiate any healthcare organization from those that seem not to consider a patient’s financial burden.
As new players continue to take part in health plan marketing—and as hospital systems develop their own insurance plans—independent providers, hospitals, and group practices will need to find new ways to enter into the health plan conversation.