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2020
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03
TV commercials will spread to OTT (streaming media)
OTT (OTT) media services include Netflix, Hulu, Sling TV, etc. Although many of them do not have advertising options (such as Netflix), others (including Hulu and Sling) allow TV advertisers to diversify and supplement fragmented TV market purchases.
OTT (OTT) media services include Netflix, Hulu, Sling TV, etc. Although many of them do not have advertising options (such as Netflix), others (including Hulu and Sling) allow TV advertisers to diversify and supplement fragmented TV market purchases.
In 2019, Peter Naylor, Director of Advertising Sales at Hulu, pointed out the "significant growth" in advertising interest on the OTT network. On these streaming platforms, the availability of local advertising purchases has broadened the market prospects, although it is difficult to measure and track results when people consume content on many devices at many points throughout the day.
Nevertheless, healthcare marketers will still find ways to prioritize the growing OTT streaming in advertising with unique messaging and new content.
In 2019, Peter Naylor, Director of Advertising Sales at Hulu, pointed out the "significant growth" in advertising interest on the OTT network. On these streaming platforms, the availability of local advertising purchases has broadened the market prospects, although it is difficult to measure and track results when people consume content on many devices at many points throughout the day.
Nevertheless, healthcare marketers will still find ways to prioritize the growing OTT streaming in advertising with unique messaging and new content.
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