Large group practices will take advantage of marketing opportunities

Led by professional management, large groups will see marketing as a big opportunity to build market share while competitors nap. This is particularly true where smaller organizations have become comfortable with their existing market share, neglecting to construct a failsafe to keep patient volumes steady as competitors threaten their business.

Private practice and group practices alike should use 2020 planning as a time to conduct thorough market research and grow their patient databases. Large group practices are likely to reassess things like brand awareness and brand equity while safeguarding against a continued competitive presence.