Multicultural marketing will evolve as healthcare organizations find new opportunities to differentiate themselves and grow market share. To truly reach the right demographics in the right places, savvy marketers will rely on research to determine where people are and what type of messaging they are most likely to respond to.
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In other words, gone are the days of simply guessing at messaging, pulling in stock images of diverse families, or buying spots on Spanish radio stations in hopes of reaching people without a clear plan in place. Advertising will be smart, targeted, and sensitive to the needs of multiple generations.