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2020
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03
Multicultural marketing will differentiate some practices
As healthcare institutions discover new opportunities to stand out and increase market share, multicultural marketing will continue to develop. In order to truly obtain the correct demographic information in the right place, savvy marketers will rely on research to determine where people are and the types of messages they are most likely to respond to.
As healthcare institutions discover new opportunities to stand out and increase market share, multicultural marketing will continue to develop. In order to truly obtain the correct demographic information in the right place, savvy marketers will rely on research to determine where people are and the types of messages they are most likely to respond to.
Related: Marketing to Hispanic: Cross generational approach
In other words, the days of simply guessing about message delivery, obtaining stock images of different households, or purchasing advertising spots on Spanish radio are gone, hoping to attract people without clear plans. Advertising will be wise, targeted, and sensitive to the needs of multiple generations.
Related: Marketing to Hispanic: Cross generational approach
In other words, the days of simply guessing about message delivery, obtaining stock images of different households, or purchasing advertising spots on Spanish radio are gone, hoping to attract people without clear plans. Advertising will be wise, targeted, and sensitive to the needs of multiple generations.
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