Google makes thousands of changes to its algorithms each and every year. In other words, the way it prioritizes some search results over others is shifting all the time. However, most of these changes are minor and go largely unnoticed.
In July 2018, one of the more major changes began to penalize slow and mobile-unresponsive sites. Your site must be able to easily adapt to a new screen size (without shifting to a secondary “mobile-friendly” site, an outdated mode of website development). This mobile-responsiveness should also not come at the expense of page speed.
Slow and non-responsive sites will continue to be penalized in 2020. There are a number of factors you need to ensure your website stays high on Google’s search engine result rankings (as well as Bing’s and other search engines’), which is why we recommend working with professional healthcare marketers to tackle any SEO (search engine optimization) concerns.
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