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2020

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03

Google will prioritize websites that are faster and more mobile

Google makes thousands of changes to its algorithm every year. In other words, the way it prioritizes certain search results over others is constantly changing. However, most of these changes are minor and largely unnoticed.

Google makes thousands of changes to its algorithm every year. In other words, the way it prioritizes certain search results over others is constantly changing. However, most of these changes are minor and largely unnoticed.
In July 2018, one of the more significant changes was the punishment of slow and unresponsive mobile websites. Your website must be able to easily adapt to the new screen size (without switching to secondary "mobile friendly" websites, which is an outdated website development model). This mobile responsiveness should not be sacrificed at the cost of page speed.
Slow and unresponsive websites will continue to be penalized in 2020. You need to take multiple factors to ensure that your website maintains a high ranking in Google's search engine results (as well as Bing and other search engine rankings), which is why we recommend working with professional healthcare marketers to address any SEO (search engine optimization) issues.
Related: Healthcare SEO Ultimate Guide: 3 Technologies Needed for Websites