“Healthcare consumerism” may be a well-worn term in the industry today. But even the most conservative institutions are beginning to understand how a consumer mindset effectively shapes the way a healthcare business can (or should) be run.
Healthcare Marketing Related Articles:
7 Absolute Musts for Hospitals in the Age of Consumerism Impact of Marketing Strategies in Healthcare Systems (NCBI) Consider the success of retail clinics. It’s tough to keep up when one major corporation merges with another to provide both convenience and affordability. But this type of competition will only continue to increase, as even smaller companies offer patients more of what they truly want.
Keep up with what other organizations are offering, or patients will go to someone else who does.
- Treat patients right. Of course, most organizations truly believe they already do, but your patients may not agree. Go above and beyond in considering patients’ time, schedules, anxieties, and comfort levels.
- Offer the right services. Are you truly offering—and marketing—what patients need the most?
- Find ways to lower cost or effort. If lowering costs is not an option for you, find ways to make it easier for patients to receive services, such as telemedicine or online scheduling.
- Keep them coming back. Patients have many options today, so find ways to remind existing patients of the great care they can expect when they’re loyal to your organization.