Private equity is changing the nature of practical marketing
Healthcare practices were a popular commodity in private equity in 2020. Every year, private equity transactions continue to set records in the healthcare sector. As a result, these groups have had a huge impact on practical marketing.
Healthcare practices are a hot commodity for private equity in 2020. Each year, private equity deals continue to set records in healthcare. As a result, these groups have had a huge impact on practice marketing.
As one of the fastest-growing investments, private equity groups are now merging groups in nearly every area of expertise. However, the main focus is on the following:
- Orthopedic surgery
- Long-term care
When we spoke at the McGuireWoods Healthcare Private Equity & Finance Conference earlier this year, we heard many speakers point out that private equity aggregation focused their attention on direct consumer marketing. All in all, I expect this direct-to-consumer approach to bring tremendous value to businesses that position themselves as sales behaviors and need to maximize value post-acquisition.