Healthcare practices are a hot commodity for private equity in 2020. With each year, private equity deals continue to set records in the healthcare space. As a result, these groups are making a huge impact on practice marketing.
As one of the fastest-growing investments, private equity groups are now consolidating groups in nearly every specialty. However, the primary focus tends to be with the following:
- Orthopedic surgery
- Long term care
When we spoke at the McGuireWoods Healthcare Private Equity & Finance conference earlier this year, we heard many speakers note that private equity roll-ups focus their attention on consumer-direct marketing. All in all, I predict that this consumer-direct approach will add immense value to practices positioning themselves for sale—and for those that need to maximize value post-acquisition.