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Private equity is changing the nature of practical marketing

Healthcare practices were a popular commodity in private equity in 2020. Every year, private equity transactions continue to set records in the healthcare sector. As a result, these groups have had a huge impact on practical marketing.

Healthcare practices are a hot commodity for private equity in 2020. Each year, private equity deals continue to set records in healthcare. As a result, these groups have had a huge impact on practice marketing.
As one of the fastest-growing investments, private equity groups are now merging groups in nearly every area of expertise. However, the main focus is on the following:
  • Dermatology
  • ophthalmology
  • Orthopedic surgery
  • addiction
  • autism
  • Long-term care
  • Gastroenterology
When we spoke at the McGuireWoods Healthcare Private Equity & Finance Conference earlier this year, we heard many speakers point out that private equity aggregation focused their attention on direct consumer marketing. All in all, I expect this direct-to-consumer approach to bring tremendous value to businesses that position themselves as sales behaviors and need to maximize value post-acquisition.