Welcome to the Business of Healthcare

Just a decade ago, doctors were extremely hesitant to call any healthcare organization a “business.” Today, many practitioners still go on the defensive when asked about the business side of healthcare. 

But whether we like it or not, there’s no denying that healthcare is a business—and a highly competitive one at that. Aggressive advertising techniques and speedy acquisitions, combined with the changing behavior of “consumers” in the healthcare space, means you have to run your business wisely to keep up.

After decades in the healthcare industry (and previous years spent marketing a wide range of organizations) I can truly say I’ve never seen anything like it. Healthcare is a rapidly evolving market, and if you don’t consider these 2020 healthcare marketing trends, you’re likely to miss out on the business you need to thrive.