These healthcare marketing predictions may seem daunting, but all in all, the future is bright for healthcare. There are constantly new avenues by which you can reach patients—if you only decide to use them wisely.
Over-the-top (OTT) media services include things like Netflix, Hulu, Sling TV, and others. While many of these do not have options for advertising (like Netflix), others (including Hulu and Sling) allow TV advertisers to spread out and supplement fragmented TV market buys.
Google makes thousands of changes to its algorithms each and every year. In other words, the way it prioritizes some search results over others is shifting all the time. However, most of these changes are minor and go largely unnoticed.
According to a variety of sources and studies, around 80-90% of patients now check out their doctors online before calling for an appointment. This includes specialty practices—even patients have received referrals from other doctors.
Health plan marketing continues to grow, and many new players are racing to participate in Medicare Advantage programs. Many healthcare practitioners are finding ways to point seniors in the direction of the right Medicare Advantage plan to keep more people over the age of 65 within the organization.