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Navigating Healthcare Marketing in 2020

These healthcare marketing predictions may seem daunting, but all in all, the future is bright for healthcare. There are constantly new avenues by which you can reach patients—if you only decide to use them wisely.
2020-03-20
TV

TV advertising will spread out into OTT (streaming)

Over-the-top (OTT) media services include things like Netflix, Hulu, Sling TV, and others. While many of these do not have options for advertising (like Netflix), others (including Hulu and Sling) allow TV advertisers to spread out and supplement fragmented TV market buys.
2020-03-20
Google

Google will prioritize faster, more mobile sites

Google makes thousands of changes to its algorithms each and every year. In other words, the way it prioritizes some search results over others is shifting all the time. However, most of these changes are minor and go largely unnoticed.
2020-03-20
Your

Your reputation will matter more than ever

According to a variety of sources and studies, around 80-90% of patients now check out their doctors online before calling for an appointment. This includes specialty practices—even patients have received referrals from other doctors.
2020-03-20
New

New players will take part in health plan marketing 

Health plan marketing continues to grow, and many new players are racing to participate in Medicare Advantage programs. Many healthcare practitioners are finding ways to point seniors in the direction of the right Medicare Advantage plan to keep more people over the age of 65 within the organization.
2020-03-20
Multicultural

Multicultural marketing will differentiate some practices

Multicultural marketing will evolve as healthcare organizations find new opportunities to differentiate themselves and grow market share.
2020-03-20
Large

Large group practices will take advantage of marketing opportunities

Led by professional management, large groups will see marketing as a big opportunity to build market share while competitors nap.
2020-03-20
Telehealth

Telehealth will become a strategic arms race

Larger health systems will learn to harness the power of telehealth for all of their patients. Teladoc Health, a leading telemedicine provider
2020-03-20
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